About

With over 20 years of experience in communication, strategy, and business development, I have supported small and mid-sized companies in growing their activity through practical, human-centered, and results-driven approaches.

My career transition into data analytics came as a natural evolution — a way to enhance my business expertise with an analytical mindset, helping organizations turn data into clear, actionable insights.

🎯 What drives me:

• Understanding real business challenges, identifying performance levers, and making data speak in a clear and impactful way.
• Blending analytical rigor with storytelling, using tools like Python, SQL, Power BI, and Looker Studio to support data-driven decision-making.
• Supporting organizations in their transformation, with a cross-functional approach that connects data, strategy, tools, and communication.

🔍 My positioning:

I bring a hybrid profile to the table — able to bridge the gap between technical teams, marketers, salespeople, and decision-makers. I believe data becomes a true driver of alignment and impact when it is structured, visualized, and narrated with clarity.

📊 This portfolio:

This portfolio reflects my transition through hands-on projects completed during my training, personal initiatives, and a constant curiosity to make data accessible, strategic, and meaningful.